Closing the Gap Between Artists and Listeners
Blackwing Vinyl’s mission is to evolve the record manufacturing industry as an active vinyl pressing partner to lift the burden of manufacturing from the artists, and enable them to be successful at what they do — creating music.
“As you begin to realize that every different type of music, everybody’s individual music, has its own rhythm, life, language and heritage, you realize how life changes—and you learn how to be more open and adaptive to what is around us.
— Yo Yo Ma
Motive — Sequence — Pattern
Rhythm and pattern exist in every aspect of life. From music, art, nature, architecture, mathematics, to language — these regularities, or melodic motives, add tactility to seemingly abstract or subjective concepts. They become universal languages that can portray visceral or mechanical stories.
The following brand system Akin developed sees pattern as a key visual influence into extend the idea of music and manufacturing. It can inform an entire visual language systemically, or by a singular, truncated mark or icon to symbolize the format; a vinyl disc.
Akin + UCSF
Research | Strategy | Brand