Redefining Mizuno Running Shoes

Mizuno, a 102 year old preeminent, Japanese sports equipment brand focuses on serving elite athletes and innovation rooted in performance. Over the past 10 years, the revolution in running has focused on “social’ engagements, with new events and digital platforms centered in bringing people together. As a technical brand, this shift in the market requires a complete shift in mindset and approach.

Akin, in a continued partnership with Mizuno, is working with the marketing and product creation team reconnecting them with the runner, their needs, and driving the redesign of Mizuno’s product development process to create faster, more targeted offers globally.