Making the Friendliest Robot in your Home

Building the Neato experience was more like developing a character than typical product design. Neato was one of the first robots to enter daily life, and as such, it’s behavior was critical to it’s success.

One of it’s key differentiators was it’s cleaning path algorithm, it cleans better and it is easy to demonstrate with its linear pathways versus its competitors.

Akin’s design refresh from brand to product design and packaging to its very sound gave this little robot presence and personality increasing sales by x.